Wine 101, Wine News / October 20, 2021

Celebrate Tough Enough To Wear Pink Day and $35 Million Raised!

Sip Purple Cowboy - Support Tough Enough To Wear Pink!

Prioritize Checkups

In honor of Breast Cancer Awareness Month, we urge all of our Wine Sisters to share the importance of keeping health checkups a priority. 

Review the American Cancer Society’s cancer screening guidelines and talk to your doctor about scheduling a mammogram or health screening. Forward this blog post and American Cancer Society information as a reminder to friends and family to schedule their health checkups as well. 

Don’t forget to also put a breast self exam on your calendar at least once a month. An estimated 40% of diagnosed breast cancers are detected by women who feel a lump, according to the National Breast Cancer Foundation

Woman holding a pink ribbon in outstretched hands

Tough Enough To Wear Pink Day: Wednesday, October 20th

Thank you to everyone who entered the Purple Cowboy and Tough Enough To Wear Pink Survivor Story campaign. Every week this month on the Purple Cowboy Facebook and Instagram accounts, you can find highlights of Survivor Stories that share the strength and resilience of breast cancer survivors across the country. 

Our Wine Sisterhood co-founder, Terry Wheatley, is a breast cancer survivor herself. She co-founded Tough Enough To Wear Pink, the Western community’s grassroots campaign to battle breast cancer and created the Purple Cowboy wines that support the campaign. 

Today, Purple Cowboy donates 100% of profits to Tough Enough To Wear Pink. This year, Tough Enough To Wear Pink is celebrating its 17th anniversary and more than $35 million raised! Tough Enough To Wear Pink also fundraises locally at rodeos and western events throughout the US to support families facing breast cancer, early detection and research. The organization’s goal is to raise $50 million by 2030.

Show your support for the cause and dress in pink for Tough Enough To Wear Pink Day – Wednesday October 20th! 

Ways to Support the Cause

Along with its very own holiday this week, we also encourage you to support Tough Enough To Wear Pink by browsing the TETWP Store for some new pink gear and follow Tough Enough To Wear Pink on Facebook for the latest updates. 

In case you didn’t catch it earlier in this post, 100% of Purple Cowboy’s profits are donated to Tough Enough To Wear Pink. Every single sip supports a good cause. Shop for Purple Cowboy wines at a store near you or shop online and treat yourself to new exclusive Purple Cowboy wines. Stock up for the holidays and save with penny shipping on a case or more! 


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