We’re sure that you’ve heard, but we’re going to say it again. October is Breast Cancer Awareness Month! After you’ve scheduled your own mammogram and reminded your friends and family to do the same, we encourage you to join in on some of our special Tough Enough To Wear Pink activities happening this October:

Mark Your Calendar!

Wednesday, October 17^th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your fellow Wine Sisters to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.

Support for Tough Enough To Wear Pink also comes in other forms. Here are just a few ideas:

Browse the Tough Enough To Wear Pink Store and pick up some new Pink gear.

Like Tough Enough To Wear Pink on Facebook

Follow the Tough Enough To Wear Pink blog

Sip on Purple Cowboy Wines

Attend an upcoming Tough Enough To Wear Pink Day at a rodeo near you!

Join the Gold Buckle Challenge!

Enter for a chance to win Gold Buckle seats at the Wrangler National Finals Rodeo! There, you’ll witness the top rodeo athletes dressed in their finest pink gear compete on the biggest Tough Enough To Wear Pink rodeo night of the year.

Annually, on Tough Enough To Wear Pink night at the Wrangler National Finals Rodeo, the Tough Enough team recognizes breast cancer survivors and announces fundraising milestones. Enter here!

Sip Purple!

Purple Cowboy and Clayhouse wines, both hailing from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink with a portion of the sale of each bottle. With every purchase of these Turn Paso Pink wines, you’ll be supporting the cause!