This October, we’re recognizing Breast Cancer Awareness Month with “Turn Paso Pink.” Two of our favorite wines from Paso Robles, CA, have joined forces in the fight against breast cancer through Turn Paso Pink.

Purple Cowboy and Clayhouse wines, both hailing from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 14^th anniversary in 2018. To date, $26 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20^th anniversary.

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With every purchase of these Turn Paso Pink wines, you’ll be supporting Tough Enough To Wear Pink.

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Don’t forget to also mark your calendars for Tough Enough to Wear Pink Day, Wednesday, October 17! Wear pink to show your support!

And starting today, you can enter for a chance to win a pair of Gold Buckle tickets to the Wrangler National Finals Rodeo through Purple Cowboy wines. Enter here!