Culture, Wine News / April 12, 2018

Are you Tough Enough to Wear Pink?

TETWP logo with ribbons

April is Tough Enough to Wear Pink month!

Each April, the Wine Sisterhood joins the Western community in turning pink to support breast cancer awareness and research, designating it Tough Enough to Wear Pink month.

The cause hits close to home for our team and many of you in our community. Terry Wheatley, Wine Sisterhood co-founder and creator of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Throughout April, we’ll be sharing stories across our social channels to support our friends and family who are “Western Tough.” One of those “Western Tough” teams, Twisted X, will again be sharing breast cancer survivor stories on their Facebook page every day in April.

Follow Twisted X and Tough Enough to Wear Pink on Facebook so you don’t miss an update.

Our very own Purple Cowboy Wines, a part of the Wine Sisterhood family of wines, is also a proud supporter of Tough Enough to Wear Pink. Follow Purple Cowboy on Facebook for even more Western Tough updates.

This year you can enter to win weekly prizes through the “2018 Tough Enough to Wear Pink Pledge” campaign. All who sign up are also entered into the grand prize drawing of two Gold Buckle seats at the 2018 Wrangler National Finals Rodeo.

Simply visit the “pledge” form. Fill out the required information and tell us how you pledge to support breast cancer awareness and research with at least one action this month.

Your pledge may also be featured across Tough Enough to Wear Pink social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, you’ll be contacted before anything is posted!)

Only open to US residents who are at least 18 years old. Void where prohibited. Read the full rules.


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