October is Breast Cancer Awareness Month and we’re here to remind all of our Wine Sisters to schedule your own mammogram and remind your friends and family to do the same.

Once you’ve got that covered, we encourage you to join in on some of our special Tough Enough To Wear Pink activities happening this month:

Mark Your Calendar!

Wednesday, October 16^th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your fellow Wine Sisters to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.

Support for Tough Enough To Wear Pink also comes in other forms. Here are just a few ideas:

Browse the Tough Enough To Wear Pink Store and pick up some new Pink gear.

Like Tough Enough To Wear Pink on Facebook and follow the “Survivor Stories” they’re sharing all month long in honor of breast cancer survivors.

Follow the Tough Enough To Wear Pink blog.

Sip on Purple Cowboy Wines.

Attend an upcoming Tough Enough To Wear Pink Day at a rodeo near you!

Sip Purple!

Purple Cowboy wines, a part of the Wine Sisterhood family of wines, gives back to Tough Enough To Wear Pink with a portion of the sale of each bottle. With every purchase of Purple Cowboy at a restaurant or wine shop you’ll be supporting the cause!

Find Purple Cowboy wines near you! | Shop now online!