May is always a special time to pay extra attention to the moms in our lives with gifts and treats for Mother’s Day. We also hold this month close to our hearts because it happens to be National Cancer Research Month, giving us another opportunity to highlight the work nonprofits like Tough Enough To Wear Pink do to support breast cancer awareness and research. 

During the month of May and all year round, 100% of Purple Cowboy profits are donated to Tough Enough To Wear Pink, a nonprofit that raises funds at rodeos and western events to support families facing breast cancer, early detection and research. In 2020, Tough Enough To Wear Pink celebrated its 16th anniversary with a total of $35 million raised!

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We hope you’ll join us in using notable holidays like Mother’s Day on May 9th and Women’s Checkup Day on May 10th to help bring awareness to the importance of early detection. Join us in the battle against breast cancer and check in with the women in your life to ensure they’re getting the care they need to spot health risks early. 

When you support pink and sip purple this May, you could also win goodies! Post photos of your bottle of Purple Cowboy with the #ToastToTETWP hashtag and we’ll treat fans with our favorite photos.

Whether you purchase Purple Cowboy wines at a store near you or shop online, every glass you enjoy supports a good cause. Help us support Tough Enough To Wear Pink in reaching $50 million raised by their 25th anniversary in 2030!

Learn more about Tough Enough To Wear Pink and how they work to support breast cancer awareness and research.