Since Purple Cowboy wines were created back in 2008, December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $26 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.

If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Hats Off to the Top Five Wrangler TETWP PRCA Rodeo Fundraisers 2017

1. Cattlemen’s Days Rodeo – Gunnison, Colo.
2. Crosby Fair & Rodeo – Crosby, Texas
3. Black Hills Stock Show & Rodeo
4. Magic Valley Stampede
5. Red Bluff Roundup

And, the Top Five TETWP Special Events 2017

1. Cowboys for Cancer Research
2. Rancheros Vistadores TETWP
3. TETWP of Montana
4. TETWP Horse Show
5. TETWP of Northern California