Every year as the temperature starts to change, we’re reminded of a cause we care deeply about. October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research.

This month also serves as an important reminder to ourselves and those we love to schedule a breast health check-up or mammogram. Early detection and prevention is an important step in fighting breast cancer.

Once your appointment is set, join us in celebrating Tough Enough to Wear Pink Day on October 19. Once again, we’ve got a challenge for you! On October 19, show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same.

A couple of our favorite wines are also collaborating to support the cause. Purple Cowboy and Clayhouse wines have partnered up to support Wrangler Tough Enough to Wear Pink through Paso Pardners in Pink. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

2017 marks the 13^th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the grassroots cowboy campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines.. Our goal is to raise $50 million dollars by the 20^th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.

And don’t forget to wear your PINK on October 19!